The Motorcycle Industry Council (MIC), Motorcycle Safety Foundation, Specialty Vehicle Institute of America, and the Recreational Off Highway Vehicle Association recently hired Lisa Delaney to lead the associations’ membership division and Eli Ralston to oversee information technology at the organizations.
“As the associations continue to expand the services we provide our members, we need strong talent to round out our leadership team,” said Erik Pritchard, president and chief executive officer of the associations. “Lisa and Eli bring the right mix of expertise, experience, and passion for service that will make them invaluable members of the team.
As membership manager, Delaney will be reaching out to powersports companies to help grow the industry. Delaney brings 25 years of experience to the associations and has worked with numerous powersports and automotive companies, including Honda, Kawasaki, KTM, Suzuki, and Yamaha.
“I’m incredibly excited to help recruit new members to the MIC and look forward to working with the team to bring even more value to our membership,” Delaney said.
Ralston, director of information technology, will put his decades of technical expertise in system development and application services to use. He will help ensure enhanced data security at the associations, and he will help create a better experience for members and the general public who interact with the associations’ websites.
“Websites and applications need to be easy to use and secure,” said Ralston. “I’m eager to create better user experiences that also bring a strong level of confidence in our ability to protect user data.”
These hires come on the heels of the MIC announcing Cinnamon Kernes as vice president of market expansion, the industry’s new marketing initiative to get more riders, riding more. Ride With Us, is the powersports industry’s first multifaceted market expansion program, launched by the MIC earlier this summer. As a part of the Ride With Us program, the MIC is delivering, 45-minute first-ride experiences for people who have never ridden a motorcycle before at IMS shows across the country. Additional elements of the program will be announced this summer.