KYMCO, Full Throttle Form Promotional Partnership for NHRA Races

KYMCO USA and Full Throttle Energy Drink have signed a partnership that will have the brands working together on a series of co-promotions during the 2011 NHRA Full Throttle Drag Racing Series schedule.

In the first promotion, fans can register to win a custom KYMCO Super 8 150 scooter to be awarded at the Automobile Club of Southern California NHRA Finals, Nov. 13 in Pomona, Calif.

A sporty model perfect for race fans, the Super 8 150 that will be given away is wrapped in Full Throttle Energy Drink branding and emblazoned with NHRA logos. The bike features an air-cooled and carbureted 149cc four-stroke SOHC engine, telescopic fork and dual shocks, wave disc and drum brakes, and 100/80-14 front and 120/80-14 rear tires. The 1.3-gallon fuel tank and estimated range of 69 mpg should be good for multiple laps around the pits on race weekends.

Full Throttle Energy Drink and KYMCO USA will team to advertise the co-promotion in local race markets before and during all scheduled NHRA events.

KYMCO USA became the official scooter and off-road vehicle supplier of the NHRA in 2009, providing scooters and off-road vehicles at events as well as at the NHRA’s five owned and operated drag racing facilities. Last year, the company added John Force Racing to the list of NHRA motorcycle and auto teams utilizing their vehicles in pit services.

For more information about the promotion, visit http://www.kymcousa.com/full_throttle.html.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.