KTM North America, Inc. has appointed Mike Cunningham to its management team as dealer development manager for the North American market.
In his new position, Cunningham will oversee KTM North America’s entire dealer market, which includes the United States, Canada and Mexico. Cunningham served as vice president of dealer development for another European OEM.
Additionally, one of his largest assets stems from his knowledge of dealership operations, as he owned and operated his own successful motorcycle dealership for over 20 years.
“We have been in search of the perfect candidate for this role for quite some time,” said Brad Hagi, vice president of sales at KTM. “When we met Mike and learned of his experience at both the dealer and manufacturer level, we knew he would be a great fit to our team. He is a leading expert in the field of dealer development in the motorcycle industry and it is with great enthusiasm that we welcome him to our team.”
Cunningham said, “Dealer development has always been a passion of mine, as I have been in the dealer’s shoes and am in-tune and aware of the many demands and needs they have and require. I’m looking forward to meeting KTM’s many dealers and helping to improve the current and future dealer network.”
For more information about KTM North America, visit www.ktm.com.