Kenda Tires Announce a Multi-Year Partnership with the Brooklyn Nets

The Brooklyn Nets and Kenda Tires have announced a multi-year corporate partnership. Kenda Tires will be an Official Partner of the Brooklyn Nets through the end of the 2017-’18 NBA season.

Under the terms of the multi-year agreement, Kenda will receive corporate sponsor status, including use of Nets marketing rights, TV-visible branded signage, hospitality and presenting sponsorship of a Jeremy Lin bobble head night.

“We are excited to announce our sponsorship with the Brooklyn Nets,” said Jimmy Yang, Kenda’s president. “The NBA and the Nets organization along with Jeremy Lin have a strong image and presence in the Metro New York area and Asian market. This will help us connect our brand not only in America, but across the globe to our Global Headquarters in Taiwan.”

“We are thrilled to have Kenda Tires join the Barclays Center and Brooklyn Nets family of corporate sponsors,” said Mike Zavodsky, Executive Vice President of Global Partnerships at Brooklyn Sports & Entertainment.

Kenda also looks to connect the sponsorship with local distributor Max Finkelstein Inc. by providing additional brand exposure and retail activation for the Kenda Traction Dealer network.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.