fbpx

Kenda Acquires Starco Europe

Kenda Rubber Co. has acquired Starco Europe after a series of meetings to take partnership to a higher level. Kenda has been a Starco supplier since 1982.

Kenda Rubber Co. has acquired Starco Europe after a series of meetings to take partnership to a higher level. Kenda has been a Starco supplier since 1982.

“We recently launched our ‘Focus on Europe’ strategy…the acquisition of Starco is a natural step to more quickly establish a platform which gives Kenda better access to the market in this region,” said Jimmy Yang, vice chairman of Kenda Rubber and president of Kenda USA. “Kenda has strong market share in USA in the trailer, lawn and garden, golf car, and utility vehicle tire segments and would like to grow its market share in these areas through the acquisition of Starco, who is one of the leading players in this area in Europe.”

The Starco team will now report to Kenda USA and will continue to operate in the same segments and markets as today while maintaining current their supplier base.

“Existing supplier partnerships will remain key and the plan will be to continue to develop these relationships even further,” said Richard Todd, chief executive officer at Starco.

The companies believe that Starco’s polyurethane expertise and wheel design combined with Kenda’s high level of tire development will give the group a unique position in the market.

Source: Tire Review

You May Also Like

Suzuki Produces 500,000th ATV at U.S. Facility

This achievement highlights 22 years of U.S.-based production for Suzuki, with the 500,000th ATV being the flagship KingQuad 750AXi.

suzuki-500000-atv-us

Suzuki Motor USA (SMO) announced it has built its 500,000th all-terrain vehicle (ATV) at its U.S.-based manufacturing facility in Rome, Georgia.

Assembled at Suzuki Manufacturing of America Corporation (SMAC), the milestone vehicle was achieved 22 years after the first Suzuki ATV rolled off the facility’s assembly line. Prior to the U.S. facility being opened in 2002, adult-sized Suzuki ATVs were manufactured in Japan. The 500,000th model built in the U.S. was Suzuki’s KingQuad 750AXi, the brand’s flagship ATV.

Arctic Cat Updates Rebate Pricing

Arctic Cat is now offering up to $2,500 in savings on select model year 2022 and 2023 off-road vehicles for the Green Tag Sales Event.

artic-cat-rebates
Turn 14 Distribution Adds Renthal to the Line Card

Renthal delivers high-quality handlebars, grips, sprockets and accessories, trusted by professional riders and enthusiasts alike.

turn-14-renthal
RedBud Announces Title Sponsor for 2024 MX National

With BOB on board, RedBud, “America’s Motocross Track,” is primed for its 51st MX National, Saturday, July 6.

redbud-bob-the-cooler-co
Michele Colaninno Re-elected ACEM President

ACEM is the European motorcycle industry association based in Brussels.

acem-president-reelect

Other Posts

AudioFormz Stereo Roof Tops for Segway UT10 Crew SxS Models

New Stereo Roof Top systems unleash six levels of high-end audio performance that will enhance any off-road adventure.

audioformz-segway-rooftop-stereo
Harley-Davidson Softail at 40: Legendary Custom Styling Dominance

The foundation of an iconic family of factory custom and cruiser motorcycles.

harley-softtail
Every Season Matters at 4 Seasons Equipment Co.

This Mississippi dealership is using its employees’ experience to bring customer satisfaction throughout the entire year.

4 Seasons Equipment Company