Kawasaki’s “Good Times Sales Event” promotion launched in April has reached the halfway point and the company said that more than 3.2 million game pieces will have been distributed to consumers by the end of July. Following the event’s July 31 conclusion, each of the 820 participating Kawasaki dealers will be giving away a new Kawasaki motorcycle or ATV.
Chris Brull, Kawasaki’s director of marketing said, “This multi-tiered program represents one of the largest promotional outreach campaigns the company has undertaken, and the event is by far the largest vehicle giveaway in Kawasaki’s history.” National television spots have been running on ESPN/ESPN2, SPEED, Fuel TV, National Geographic TV, and History Channel, in addition to direct promotions through the company’s website, direct mail and the network of independent Kawasaki dealers.
It combines instant win opportunities for consumers, including four Grand Prize giveaways of 2011 Vulcan 1700 Vaquero cruisers (or a different Kawasaki vehicle of the players choice). Other prizes include $250 off any Kawasaki vehicle over 249cc, 15 percent off any Kawasaki accessory item, or 10 percent off dealer service.
Brull pointed out, the most unique component of the promotion is the sheer number of units that will be given away through the 820 participating Kawasaki dealers, with each of them holding post-event drawings for a new 2011 Ninja 250R sportbike or a Bayou 250 ATV.
To participate, holders of a “Ticket to Win” distributed through direct mail, dealer contact, or requested at www.kawasaki.com/win, will need to bring their ticket to a participating local dealer to have it read by an in-store decoder which will light-up to reveal their prize.
