Championship motocross racer Jeff Emig will be at the ODI Grips booth at AIMExpo on Wednesday and Thursday to support his collaboration with the brand.
Emig will talk about his racing career, lead a meet-and-greet with show attendees, sign autographs and promote the new project from Emig Racing and ODI Lock-On grip, a lock-on style grip for motocross, part of ODI’s V2 Lock-On Grip System.
“Emig brings a tremendous business understanding to the table,” says Kevin Stevens, brand manager at ODI Grips. “He developed this grip as the grip that he’s always wanted over his 30 years of racing experience, but never had.”
The motocross lock-on style grip features an interchangeable color scheme that can be updated with gear and color trends year after year.
“The technology we’ve built into the grip is something that we’ve never done before,” says Stevens. “We’re treating this grip as a fashion item for your bike.”
ODI Grips is exhibiting at booth 1623 at the AIMExpo.