JCR / Honda Announce Multi-Year Sponsorship to Compete in GNCC Series

American Honda and Johnny Campbell Racing (JCR) have announced a multi-year sponsorship agreement that will see JCR Honda competing in the Grand National Cross Country series (GNCC), one of the largest off-road racing series in the U.S.

For Honda and JCR, the agreement with GNCC was about taking on new challenges. “Honda has dominated the SCORE series for decades, and has won the Baja 1000 23 times, including the last 17 consecutive events," said Ray Conway, Motorcycle Race Director. "JCR has spearheaded this effort for years, and Johnny has a long record of victories in Baja, including 11 Baja 1000 wins. Now it’s time for us to look for new challenges, just as Honda has with our recent involvement in the world rally championship, and the GNCC series is one of the most professional and competitive off-road series here in the U.S.”

“I am very excited for the new direction and new challenges,” said Johnny Campbell. “I have always admired the GNCC series, from the professionalism of the series directors, the extraordinary attendance at each round, the high levels of media exposure and the teams and racers. I am also excited to announce that we recently signed top GNCC rider Chris Bach. Chris is a fast, young talent and a very methodical racer who fits our program perfectly. I’m really looking forward to racing in a new atmosphere with new fans at some great venues. I have no doubt that this will be an amazing year.”

LAND announced the appointment of Shane Seymour as executive vice president of sales. Seymour’s arrival signifies the company’s focus on growing sales and dealer partnerships nationally, as funding continues to push in-house production forward.

Over the last year, LAND has displayed significant agility and strength, exceeding production and profitability goals while attracting top-tier talent. Following the close of an oversubscribed Series A round, LAND ramped up manufacturing of its versatile e-Moto, The District, while continuing to innovate the design and development of its swappable electric CORE batteries. Seymour’s move to lead the sales efforts underscores the company’s steady and strategic trajectory of success and ability to set itself apart in a highly competitive market.