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Intimidator Group Hosts National Dealer Meeting

Intimidator Group recently hosted its National Dealer Meeting Sept. 12-13 at the facility on White Drive in Batesville, Arkansas. With nearly 700 in attendance at the event, this year’s theme was New Horizons, a nod towards the growing partnerships between Intimidator Group and its network of dealers and vendors.

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“We are excited to be able to have our dealers in each year for this event,” stated John Swanson, general manager, Intimidator Group. “They enjoy coming to Batesville and visiting the facilities, meeting the team and seeing the product. We have a strong future ahead of us and are excited to continue to grow and expand our partnerships with our dealers and vendors.”

This was the seventh annual dealer meeting for Intimidator Group. One hundred seventy-four authorized dealers from across the country and even Ireland and Puerto Rico traveled to Batesville for two days packed full of information, celebration and entertainment.


Scheduled activities included facility tours, a vendor expo, a company update with Q&A panel, an awards luncheon and ride and drive courses. Employees and partners also hosted multiple workshops covering such aspects as warranty and parts, a vehicle business overview, Spartan product features and benefits, and the importance of Google for dealerships. Evening festivities featured al fresco dining from a host of local food trucks, Baggo, axe throwing and a concert featuring country music star Adam Warner.

“We appreciate our local and national partnerships that help this event take place,” added Racheal Roofe, marketing manager. “This event is a team effort that we look forward to every year and enjoy the time spent with our dealers and vendors.”

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