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Industry Veteran Randy Mullinix Joins Sherco USA

Sherco USA has announced that powersports industry veteran Randy Mullinix has joined the company as national sales director. The Idaho native comes to Sherco USA from the KTM Group, where he most recently was the strategic dealer acquisition manager. Over his 10-plus-year career there, he had seen countless promotions from district manager to regional manager to his most recent role with national implications.

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Prior to the KTM Group, he spent four years with Suzuki Motors of North America as a district sales manager. Outside of the original equipment manufacturer (OEM) portion of his career, he gained valuable experience as the operations manager for Pro Moto Billet – Fastway, who is a team partner of FactoryONE Sherco, the racing arm of Sherco USA. Mullinix began his powersports career at the dealer level with 15 years as a performance parts manager, sales manger as well as multiple other positions.

Mullinix is married to wife Tessa and has two children in Talon and Makala. They have three dogs — Rudy and Rev, who are Jack Russells and, appropriately, a Texas Healer name Gertie. He is a avid off-road, motocross and trials enthusiast with a racing past.  


For more information on Mullinix, you can visit his LinkedIn profile here.

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