Indian Motorcycle and Progressive Motorcycle Insurance announced a collaboration to showcase Indian’s 2018 model lineup.
The Indian Motorcycle Demo Tour, sponsored by Progressive Motorcycle Insurance, will travel to key events and dealerships around the country to provide riders the opportunity to test ride Indian motorcycles. The demo tour visits nearly every Indian Motorcycle dealership in the calendar year, along with 18 of the major motorcycle rallies in the U.S.
Demo rides are free of charge and riders can ride as many models as many times as desired.
Indian Motorcycle on Tour is a traveling display that showcases select models at various motorcycle and lifestyle events, including boat shows, air shows, festivals and more. It allows the brands to connect with both existing and new riders in a very grassroots and approachable manner.
“We’re excited to be collaborating with Progressive on our display and demo tour,” said Reid Wilson, senior director of marketing and product development for Indian Motorcycle. “Our newly-forged relationship creates a unique opportunity for riders to engage with both brands, and not only test ride any of our 2018 models, but also learn more about Progressive’s robust coverage options.”
