fbpx

Indian Motorcycle Opens Motorcycle Destination, Retail Store

Located in downtown Lynchburg, TN, just down the street from Jack Daniel’s Distillery, Lynchburg Garage is a must-stop destination for tourists and motorcyclists alike.

Indian Motorcycle announced the grand opening of Lynchburg Garage, a new motorcycle and merchandise store that celebrates the history of two iconic American brands, Indian Motorcycle and Jack Daniel’s. Located in downtown Lynchburg, TN, just down the street from Jack Daniel’s Distillery, Lynchburg Garage is a must-stop destination for tourists and motorcyclists alike.

Inspired by the storied history of Indian Motorcycle and Jack Daniel’s, Lynchburg Garage represents a new chapter for Indian Motorcycle as the brand expands its reach into apparel and merchandise outlets. Inside, guests can grab a refreshment and relax in the hospitality area featuring branded artifacts, a hometown pin board for guests to mark where they’re from, and a large-scale map showcasing the best motorcycle rides in Tennessee. Additionally, motorcycle rentals will be available starting in September for rides to experience Indian Motorcycle’s latest model year lineup. Indian Motorcycle lifestyle apparel and co-branded Jack Daniel’s gear is also available for purchase.

“Jack Daniel’s has been an incredible partner over the past several years, and we’re extremely excited to bring a taste of Indian Motorcycle to Lynchburg,” said Reid Wilson, senior director for Indian Motorcycle. “Although a small town, Lynchburg is a critical piece of American history and a popular destination for tourists traveling to Nashville, and now with Lynchburg Garage, visitors will also have an opportunity to engage with the Indian Motorcycle brand and its history.”

As America’s first motorcycle company and America’s first registered distillery, Indian Motorcycle and Jack Daniel’s have partnered for the past four years to celebrate American craftsmanship with the release of a series of limited edition motorcycles. While always advocating the “Bottles and Throttles Don’t Mix” mantra, each of the Jack Daniel’s limited edition Indian Motorcycle models pay homage to Jack Daniel’s uniqueness as an American whiskey company. Among these themes, include its charcoal mellowing process used exclusively by Jack Daniel’s, the Jack Daniel’s Fire Brigade and Jack Daniel’s Single Barrel whiskey.

Link: Indian Motorcycle

You May Also Like

Free Dirt Bike, ATV, Side-by-Side Training in California

Off-Highway Vehicle Safety Week is March 23-31.

ATV, dirt bike, side-by-side training, off-road trails

Spring is here, and for many it’s time to head back to the trails. To ensure you get the most fun out of the new riding season, the ATV Safety Institute (ASI), Motorcycle Safety Foundation (MSF) and Recreational Off-Highway Vehicle Association (ROHVA) have teamed up with California State Parks to offer free training for ATVs, dirt bikes and side-by-sides. 

Alterra Mountain Co. Adds Taiga Snowmobiles to Its Fleets

The fleets cover 15 ski mountain destinations.

Taiga Nomad snowmobile at an Alterra Mountain Co. ski resort
Boundless Rider Expands Footprint to Illinois

Coverage is available for direct purchase or through agents.

Boundless Rider logo
Royal Enfield’s BTR Flat Track Program Kicks Off 2024 at Daytona Short Track

The BTR season opener brought thrilling competition over two days of racing.

Build. Train. Race., BTR, Daytona Short Track, 2024
Dave McMahon Named Interim Executive Director of the NPDA    

The newest member of the team has been moved into the top spot.

Dave McMahon

Other Posts

MIC, MSF, SVIA, ROHVA Appoint Interim Leadership

Scott Schloegel has been named acting president and CEO.

MIC, MSF, SVIA, ROHVA logos
Sumitomo Rubber North America Hires New Dunlop Motorcycle Tires Regional Sales Manager

Jeff Botsford began his career in the motorcycle industry in 1991.

Jeff Botsford
Wilwood Engineering Promotes Hagy to UTV Market Specialist

Hagy will be tasked with expanding the UTV product lineup for Wilwood.

Hagy
Tickets Available for World Ducati Week 2024

The countdown begins for the 12th edition of the event, taking place from July 26-28, 2024.

World Ducati Week 2024