fbpx

IMS Outdoors Launches Rider Stories Presented by Progressive

The 10-month series spotlights three riders, sharing their current bike, favorite riding memory, trips they’d like to take and more, with new stories to be added monthly.

The Informa Markets’ Powersports team, organizers of the Progressive International Motorcycle Shows (IMS), Progressive IMS Outdoors and ContinueTheRide.com, announced the launch of Rider Stories presented by Progressive, a new space for members of the riding community to share their passion for adventure, freedom, and the open road through personal narratives hosted on ContinueTheRide.com. Along with the consumer facing podcast, “The Reserve Tank,” and the blog video series, “IMS Rides,” Rider Stories is supported by Progressive Insurance, IMS’ title sponsor of ten years, and adds an intimate facet to the online platform, which already hosts a slate of digital content all designed to reach and support industry-facing professionals as they address industry challenges and opportunities, as well as educate new and existing enthusiasts inside the world of motorcycling and powersports. Thus far, the 10-month series spotlights three riders, sharing their current bike, favorite riding memory, trips they’d like to take and more, with new stories to be added monthly.

Following a successful summer launch, both professional and recreational members of the powersports community have tuned in to ContinueTheRide.com’s diverse range of content from podcasts to DIY video series, blogs and more.

“We built ContinueTheRide.com to serve all members of the powersports community, bringing them both educational and entertaining content that unifies and encourages industry growth,” said Tracy Harris, senior vice president, IMS. “We are excited to give all riders the opportunity to have a voice on our platform through Rider Stories. The powersports industry has always been about community and the power of bringing riders together. Rider Stories will allow the community to spread the joys of motorcycling through unique and inspiring stories.” 

Also launched today is the latest episode of IMS Rides, the ContinueTheRide.com video series exploring exciting routes, communities, and rider personalities. Today’s fourth episode takes viewers through a scenic 20-mile loop around the Palos Verdes Peninsula in Southern California all through the eyes of Alpinestars’ Heath Cofran on his Zero SR/S electric motorcycle and wearing the all new Alpinestars Tech Air 5 airbag system.

“Our IMS Rides series provides viewers a first-hand look at potential adventures they can have on two-wheels throughout the nation with supplemental episodes that dive deeper into practical tips and tricks to help riders explore similar routes on their own,” said Sam Bendall, IMS Rides host. “In addition to highlighting routes from state to state, we are focused on providing content for all types of riders from street to off-road, racing, and more.”

Thus far, IMS Rides has explored routes in Malibu California, New Jersey and Golden Colorado. Future IMS Rides episodes will feature a desert ride with Teela Laroux, motorcycle camping tips and more riders from across the United States.

As Informa Markets’ Powersports team prepares for the recently announced IMS Outdoors tour coming summer 2021, the industry can stay informed and connected on all things two-wheeled conveyance on ContinueTheRide.com. To subscribe to the e-newsletter and learn more about the IMS digital products visit ContinueTheRide.com.

Link: IMS Outdoors

You May Also Like

Turn 14 Distribution Adds Gaerne to the Line Card

Gaerne is an Italian motorcycle footwear brand.

Turn 14 Distribution, Gaerne boots

Turn 14 Distribution has announced the addition of Gaerne, a motorcycle footwear company, to its extensive line card.

“We are thrilled to welcome Gaerne to our product lineup. The company’s reputation for producing top-tier motorcycle footwear aligns with our mission to provide our customers with the best products the industry has to offer. Gaerne’s dedication to innovation, quality and performance makes them a perfect fit for our portfolio,” said James Kramer, divisional purchasing manager, Turn 14 Distribution.

Royal Enfield Introduces Global Rentals and Tours

The rental program extends to 60-plus destinations.

Segway Powersports and Octane Shift Gears With Strategic Financing Partnership

Effective, April 1, 2024, prime and non-prime consumers are eligible for financing on Segway’s entire range.

Octane, Segway Powersports
2024 Harley-Davidson Homecoming Festival Kicks Off in 100 Days

Tickets are on sale for Veterans Park headliners Red Hot Chili Peppers, Jelly Roll and HARDY.

Nitro Circus, Harley-Davidson Homecoming

Other Posts

MIC Statistical Annual Now Available

Get ahead of the motorcycle sales season.

Motorcycle Industry Council
REV’IT! TAILORTECH Design Challenge Offers U.S. Riders Chance to Win Custom Race Suit

Submissions will be accepted through April 21, 2024.

racing suit
Vespa World Days 2024 Set to Run April 18-21

The National Vespa Clubs from 55 countries come together, uniting thousands of Vespas from five continents.

Vespa World Days 2024
Mips Becomes Official Safety Partner of the FIM Motocross World Championship

This exclusive collaboration promotes enhanced safety awareness across the MXGP series.

MXGP/Mips partnership