The Motorcycles.org communications team arranged a satellite media tour that put motorcycling on 14 TV news stations nationwide, plus websites and radio stations, with actor and rider Ian Ziering. Generously providing his time and talent as spokesperson, Ziering presented a variety of new motorcycles and riding gear, talked about rider training and promoted June’s Ride to Work Day as well as the Motorcycles.org and MyFirstRide.org websites.
The media tour, staged for three hours at a studio in Burbank, Calif., on June 12, was followed two days later with a lengthy live appearance by Ziering on the KTLA Morning News, the most popular a.m. news program in the huge Los Angeles market.
“In just a few days, we garnered broadcast coverage in markets from LA to Chicago, Denver, San Francisco, Minneapolis, Austin, Las Vegas and more, and it wasn’t just about quantity and millions of viewers,” said Ty Van Hooydonk, MIC vice president of communications. “Ian did a great job of delivering a lot of quality information and we owe him for being very well prepared, enthusiastic and genuine. He stayed on point, standing under the lights in riding gear for hours.”
Timing was right for another TV tour, heading into summer just before Ride to Work Day, with Ziering looking ahead to publicity work for the latest installment of his popular “Sharknado” TV movie series. “The Last Sharknado: It’s About Time” premieres Aug. 19, on SYFY.
To help make it happen, Motorcycles.org funding members provided an adventure bike, a sport bike, a cruiser and a youth dirt bike, while Motorcycle Industry Council aftermarket members outfitted Ziering in riding gear for the studio session.
Two days after the media tour, Motorcycles.org staff escorted Ziering to a live morning appearance on KTLA, where he sat at the anchor desk and was interviewed by veteran entertainment reporter Sam Rubin and the rest of the news team.
In addition to the live interview and the media tour, Ziering posted images and comments on Twitter and his own popular Instagram feed, and he went live on Instagram in-studio during the media tour. KTLA added to the social media effort with its own tweets about Ziering’s appearance that morning.
Link: Motorcycles.org
