Husqvarna Motorcycles has ended the 2017 business year with more record-breaking sales figures and revenue than the previous year. With 20% more motorcycles sold during the 12 months to December 31, 2017, the European manufacturer of premium motorcycles saw their annual revenue increase by 25% compared to the previous year.
Continuing their steep upward trajectory, Husqvarna Motorcycles sold a total of 36,883 motorcycles globally during 2017, as the brand reached record-breaking revenues of 250 million Euros. Underlining the manufacturer’s growth, these results surpass the gains in bike sales and revenue achieved during each one of the previous three business years.
During 2017 Husqvarna Motorcycles introduced the next generation of fuel-injected 2-stroke machines. The company’s new TE 250i and TE 300i, together with a heavily updated range of enduro and motocross machines have raised the bar for off-road motorcycles.
Husqvarna has also recently taken steps toward fulfilling their vision of a street bike lineup with the unveiling of the production version of the VITPILEN 401, SVARTPILEN 401 and VITPILEN 701 ‘Real Street’ models. With all three motorcycles reaching dealer floors in the Q1 2018, Husqvarna’s expansion in the street motorcycle segment should enable continued growth for the company.