fbpx

HISUN Welcomes New Regional Sales Manager, Taz Sobotka

Sobotka has spent the past several years helping powersports companies grow

HISUN Motor Corp., USA recently welcomed new Regional Sales Manager Taz Sobotka.

Sobotka joins HISUN following a two-year tenure as global brand director with EVS Sports. There, he guided the brand to record profits during the COVID-19 era. Preceding EVS, Sobotka played a key role as the senior marketing director of Tucker Powersports, where he led his team in facilitating a complete re-brand of the 55-year-old distributor. Sobotka, an avid powersports enthusiast, also held notable roles with Tucker as regional sales manager and as a project manager for Red Bull. Additionally, he spent time diversifying his experience in the retail space at a powersports dealership in Tallahassee, Florida.

In his new role as Eastern U.S. regional sales manager for HISUN Motors Corp., USA, Sobotka is tasked with expanding and directing a comprehensive team of district sales managers and business development personnel. His objective to enrich HISUN’s business practices will continue to optimize dealer service and forge healthy, dependable relationships with each of the company’s valuable business partners. Furthermore, he will be working closely with each of the department heads to help establish more unity and communication between the organization and its dealers.

“Hisun has seen tremendous growth in recent years,” said Sobotka. “The new leadership has really optimized sales by leveraging HISUN’s manufacturing strengths and developing a truly remarkable team. I am grateful for the opportunity to grow with them and connect more powersports dealers to this great brand.”

Sobotka can be reached directly at (850) 591-8360 or [email protected].

It is a great time to join HISUN! With multiple new initiatives and a product roadmap that aligns with the evolving landscape of the powersports industry, HISUN continues to grow, improve and learn how to better serve its customers. The company is excited to welcome Taz Sobotka as the newest member to HISUN’s strategic growth plans.

“Taz is one of the most intuitive people I’ve met in our industry. He is precisely what we’ve been looking for to fill this role,” said Jason Walling, national sales manager of HISUN Motors Corp., USA. “Someone with the intellect and assertiveness to help us carry HISUN to our next milestone. At HISUN, we encourage our staff to leverage obstacles as opportunities. Opportunities to thrive on creating positive results. I trust in Taz’s ability to help us continue to develop our team around those same principles as he embarks on this new chapter in his career.”

You May Also Like

Sumitomo Rubber North America Hires New Dunlop Motorcycle Tires Regional Sales Manager

Jeff Botsford began his career in the motorcycle industry in 1991.

Jeff Botsford

Sumitomo Rubber North America (SRNA), a subsidiary of Sumitomo Rubber Industries, Ltd., welcomed Jeff Botsford as regional sales manager for Dunlop Motorcycle Tires.

Dunlop Motorcycle Tires National Retail Development Manager Phil Waters stated, “We are thrilled for Jeff to join the Dunlop Motorcycle Tires team. He has extensive experience in the segment and fits the 'Top Talent' profile here at SRNA.”

LAND Accelerates Growth With New Executive Vice President of Sales 

Shane Seymour shifts gears from being national sales director at Zero Motorcycles to join LAND.

Shane Seymour
LeMans Corp. Welcomes New Central and Southeast Region Sales Reps

Drag Specialties welcomes Kayla Barrows and Parts Unlimited welcomes Mark Crozier.

Kayla Barrows, Mark Crozier
WPS Adds Industry Veterans, Bolsters Global Sales Force

WPS welcomes Troy Ozias, senior director of field sales, and Jamie Nutzmann, director of international sales.

Troy Ozias, Jamie Nutzmann
RumbleOn Appoints Brandy Treadway as Senior Vice President and Chief Legal Officer

Treadway brings over two decades of legal expertise.

Brandy Treadway

Other Posts

NPA Hires New Territory Sales Manager Jason Wilson for NPA Portland

Wilson was most recently a general sales manager at a Ducati dealership.

Jason Wilson
Yamaha Bicycles Announces ‘EXTRAvaganza’ Sales Program and New Reps at AIMExpo

Continued sales team growth serves expanding dealer network in 2024.

Hamilton Ory, Bill Dosek
Hitachi Astemo Americas Names Alan Kading to Aftermarket Position

Kading is now the industrial and powersports aftermarket sales manager.

Alan Kading