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Changing Lanes

HISUN USA Promotes Phil Chapman to Director of Parts and Accessories

HISUN USA has announced the promotion of powersports industry veteran Phil Chapman to director of parts and accessories. Chapman moves from his previous role as HISUN USA’s plant manager to his new position as director of parts and accessories. In his new role, Chapman has been tasked with expanding the company’s North American parts and accessories portfolios with an emphasis on increasing profitability for the manufacturer and its dealer partners.

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Chapman began working in the powersports industry in 1995 and, before joining HISUN USA in 2021, was employed in various roles in the industry, including technical service, product planning and product development roles for the likes of Yamaha, Suzuki and Schuberth North America, to name a few. With over 20 years of industry experience, Chapman takes pride in being a fixer and head-on problem solver. He thrives in product and process improvement environments and believes customers’ needs are best addressed when the end user is always top-of-mind.

“Whether it’s units that need repairing or customer accessory needs that have to be met, I thrive on problem-solving and product and process improvement,” said Chapman. “I like to plan the work, then work the plan — meaning one has to know what they are trying to fix before executing. I’m a service guy; we tend to be realists, and I’ve found that almost everything can be broken down into the problem, the cause and the correction to find a solution. I look forward to bringing this mindset to my new role to bring our dealers and customers a true OE-level experience, whether it’s parts and accessories or ongoing product development and improvement.”

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“We’re thrilled to have Phil take the helm in our parts and accessories division,” added Vice President of Operations Jamie Cheek. “Phil will work hard to add to and round out our side-by-side accessory categories. His extensive industry experience and diverse skillset will greatly benefit our team. We look forward to seeing what Phil brings to dealer showrooms for HISUN USA customers.”

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