Helmet House Names Ryan Lucero Account Representative for Colorado

Ryan Lucero

Helmet House, Inc. has announced a new addition to its sales force behind its SHOEI and HJC helmet product lines as well as its Tour Master and Cortech apparel and gear product lines.

Joining Helmet House in the position of Account Representative for Colorado is Ryan Lucero. Ryan brings not only a wide range of dealer and distributor experience in powersports and extreme sports sales management and business development; Ryan is also an active enthusiast and member of the off-road racing community.

“We are thrilled to welcome Ryan to the Helmet House team and know that he will ‘hit the ground running’ in selling to and providing service to our stocking Colorado dealers,” said Bob Miller, President and Co-Founder of Helmet House. “With the industry starting to look forward to 2017, I am confident Ryan will be instrumental to Helmet House’s continued success and ongoing business growth,” added Miller.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.