fbpx

Hein Gericke Reportedly Bought by Chinese Investors

Following its insolvency filing in December, industry reports suggest that Hein Gericke Deutschland GmbH has been acquired by the Barcelona headquartered group of Chinese investors that is headed by Arthur Liao, the owner of Chinese helmet manufacturer LS2.

Following its insolvency filing in December, industry reports suggest that Hein Gericke Deutschland GmbH has been acquired by the Barcelona headquartered group of Chinese investors that is headed by Arthur Liao, the owner of Chinese helmet manufacturer LS2.

 

According to German dealer magazine Bike and Business editor Stephan Maderner, the takeover would result in the largest possible number of Hein Gericke shops and employees being retained.

 

Some 54 of Hein Gericke’s 85 shops in continental Europe are in Germany, with other shops in The Netherlands, Belgium, Poland and Austria. However, the deal does not include the British Hein Gericke company, with some 12 of the 16 UK stores reportedly being bought by British apparel retailer J&S Accessories.

 

Arthur Liao founded LS2 Helmets in 1990 and created a head office in Barcelona in 2007. Stephan Maderner says that the takeover of the Hein Gericke retail network would help fuel the growth ambitions of LS2, and that the takeover will become effective with the formal insolvency declaration that is expected any time now.

 

At one point in time, between the Hein Gericke and FirstGear brands for the aftermarket, and the private label for OEM apparel such as Arctic Cat, Polaris, Honda and Harley’s ubiquitous black leather jackets, Intersport Fashions West (IFW) dominated the leather apparel market with somewhere north of 80% marketshare in the U.S.

You May Also Like

NPA Hires New Territory Sales Manager Jason Wilson for NPA Portland

Wilson was most recently a general sales manager at a Ducati dealership.

Jason Wilson

National Powersport Auctions (NPA) has announced Jason Wilson as the territory sales manager (TSM) for the Pacific Northwest. Wilson is now the TSM for Alaska, Idaho, Montana, Oregon and Washington. He is working closely with the team to get up to speed. In fact, you may have already seen him in some of your dealerships.

Yamaha Bicycles Announces ‘EXTRAvaganza’ Sales Program and New Reps at AIMExpo

Continued sales team growth serves expanding dealer network in 2024.

Hamilton Ory, Bill Dosek
Hitachi Astemo Americas Names Alan Kading to Aftermarket Position

Kading is now the industrial and powersports aftermarket sales manager.

Alan Kading
Powersports Associations Expand Government Relations Team

Don Amador will lead efforts in the western states.

Don Amador

Other Posts

NPDA Adds Dave McMahon to Growing Professional Team

McMahon will head the association’s educational programming.

Dave McMahon
Powersports Veteran Tim Calhoun Takes the Helm at Rawrr Inc. eMoto

Calhoun will manage all daily operations.

Tim Calhoun
Durango Harley-Davidson Welcomes New General Manager

Industry leader Tug Nethery joins the team to drive continued growth.

Tug Nethery
Turn 14 Appoints Josh Perez as Marketing Manager, Powersports

Perez has spent over 20 years in the powersports industry.

Josh Perez, Turn 14