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Harley-Davidson Enters Into e-Bicycle Market with Serial 1 Cycle Co.

When Harley-Davidson’s founders put power to two wheels and created their first motorcycle in 1903, they changed the way the world moved forever. Now, more than a century later, Serial 1 Cycles, Powered by Harley-Davidson, has created an eBicycle that’s designed to change the way the world moves again.

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Inspired by the entrepreneurial vision of Harley-Davidson’s founders—and the revolutionary impact of their oldest-known motorcycle, affectionately referred to as “Serial Number One—Serial 1 Cycles was created for the sole purpose of delivering innovative eBicycles that make every ride an adventure. Combining Harley-Davidson’s world-class product development capability with the agility of a start-up brand, Serial 1 Cycles offers premium eBicycles guided by intelligent, human-centered design and crafted using the most advanced bicycle technology available, to create the easiest and most intuitive way to experience the fun, freedom and instant adventure of riding a pedal-assist electric bicycle.

Links: Serial 1, Harley-Davidson

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