Harley-Davidson Demo Rides to be Featured at AIMExpo

The American International Motorcycle Expo (AIMExpo) has announced that the Harley-Davidson Demo Fleet will be featured at the 2014 event, offering test rides of the legendary company’s 2015 models. Additionally, Orlando Harley-Davidson becomes the newest exhibitor to join AIMExpo, which will host nearly 500 powersports companies from around the world October 16-19 at Orlando’s Orange County Convention Center (OCCC).

The presence of the Harley-Davidson brand at AIMExpo for the first time adds to the growing excitement surrounding the 2014 event, now less than a month away. The expansive AIMExpo Outdoors! area provides an ideal setting for Harley’s demo display, while Orlando Harley-Davidson will present its display on the main exhibitor floor, showcasing their 2015 motorcycles, plus the newest collection of Genuine Harley-Davidson Parts and Accessories.

“We’re looking forward to exhibiting at AIMExpo and hosting official Harley demo rides,” said Anne Deli, Owner of Orlando Harley-Davidson. “With three dealerships and four retail stores in the greater Orlando/Kissimmee area, it was important to us to take advantage of the AIMExpo platform to further connect with our existing and new customers. Harley-Davidson’s strategic vision is to expand its reach to new riders and AIMExpo enables us to help achieve that goal. Hosting the Motor Company’s demo event at AIMExpo makes perfect business sense for both us and the Harley brand.”

“The addition of Orlando Harley-Davidson and the Harley-Davidson Demo Fleet is significant to the continued growth of AIMExpo as we recognize the vital role the V-Twin segment plays in the vibrancy of the industry,” said Cinnamon Kernes, show director. “Presenting Harley-Davidson products at the show has been a priority for us so welcoming Orlando Harley-Davidson and the demo fleet is a key milestone in the continuing progression of AIMExpo.”

The inclusion of Orlando Harley-Davidson and the Harley-Davidson Demo Fleet is an example of how the industry continues to embrace the AIMExpo model. Further evidence is the AMA Motorcycle Hall of Fame Induction Ceremony, which will recognize current Hall of Famer Willie G. Davidson, grandson of Harley-Davidson founder William A. Davidson, as an AMA Hall of Fame Legend. The public is welcome at the induction ceremony scheduled for Friday, October 17 at 8pm with a VIP cocktail reception preceding the ceremony at 6pm.

More than 450 exhibitors have committed for 2014 and more are being added daily. Exhibitor numbers and interest continues to grow each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).

For more info: AIMExpoUSA.com.

LAND announced the appointment of Shane Seymour as executive vice president of sales. Seymour’s arrival signifies the company’s focus on growing sales and dealer partnerships nationally, as funding continues to push in-house production forward.

Over the last year, LAND has displayed significant agility and strength, exceeding production and profitability goals while attracting top-tier talent. Following the close of an oversubscribed Series A round, LAND ramped up manufacturing of its versatile e-Moto, The District, while continuing to innovate the design and development of its swappable electric CORE batteries. Seymour’s move to lead the sales efforts underscores the company’s steady and strategic trajectory of success and ability to set itself apart in a highly competitive market.