HardCabs recently announced the hiring of Rob Mason as the National Sales Manager. Mason will be exclusively focused on building the company’s Dealer Direct Network and sales program for the aftermarket. He will be working remotely from his residence in Gaylord, Michigan and will be traveling with a demo vehicle throughout the U.S. as well as representing HardCabs at trade and industry events.
Mason commented: “I look forward to the HardCabs challenge with a look forward to dealer growth, and revenue growth, all while increasing our end-user and dealer partner branding relationship.”
Mason brings with him extensive industry experience. Most recently he was part of the team at Mahindra that set up the dealer network for ROXOR.
He comes from a racing and competition background that evolved into an extensive powersports and power equipment career, with 30+ years in wholesale and retail. During that time, he was part of two brand launches, (Altoz, Roxor) along with two other brands in their revival stage(Arctic Cat, Dixie Chopper).
Mike Kelly, VP and GM at HardCabs said: “I can’t be more pleased that Rob is joining our operations. He is bringing us a level of focused Industry experience that we have never had before.”