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Gregory Smith Named ADP Lightspeed Vice President/General Manager

ADP Lightspeed welcomes new General Manager; Laurn Rice, previous General Manager, to assume the role of vice president of sales.


Dealer Management System (DMS) providers, ADP Lightspeed, recently announced that Gregory Smith, previously the head of the ADP Dealer Services Business Intelligence unit, has stepped in to direct its operations. Smith replaces Laurn
Rice who will now direct sales operations within ADP Lightspeed.

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In his 30 year business career, Smith has held executive positions in operations, marketing, sales, strategy, parts and service, training and supply chain management for automotive manufacturer and technology companies.  Since joining ADP Dealer Services he has led strategic development and marketing, and formed a new Business Intelligence business unit to help Dealer and Manufacturer clients improve performance and profitability.   

“It is a pivotal time in the Powersports industry, and dealers need comprehensive solutions to maximize every opportunity,” said Mr. Smith. “ADP Lightspeed provides technology tools and industry information that have helped dealers maximize profitability. I hope to add my years of experience to the expert team at ADP Lightspeed to continue to create industry-leading systems focused on improving dealer performance.”    


As the Vice President/General Manager, Mr. Smith leads a team of over 100 associates who develop, install, train and support a wide range of dealership solutions — which in addition to the dealership management system — include websites, CRM, finance products and integrated network phones.    
For more information about ADP Lightspeed, visit

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