Connect with us
Close Sidebar Panel Open Sidebar Panel

News

Genuine Scooters Sponsors Grand Prize in ‘Larry Crowne’ Film Contest

The Genuine Scooter Company announced that it will sponsor a national campaign to promote the new Universal film “Larry Crowne” starring Tom Hanks and Julia Roberts. The movie is the story of a 50-year-old man (Larry Crowne, played by Hanks) who re-invents himself as he enrolls in college and joins a hip group of scooter riders in LA.

Advertisement

The Genuine Scooter Company announced that it will sponsor a national campaign to promote the new Universal film "Larry Crowne" starring Tom Hanks and Julia Roberts. The movie is the story of a 50-year-old man (Larry Crowne, played by Hanks) who re-invents himself as he enrolls in college and joins a hip group of scooter riders in LA.

Click Here to Read More
Advertisement

As part of the promotion for Hanks’ new movie, which premiers July 1, 18 U.S. cities will have contests to win opening-night tickets, and Genuine will be sponsoring a grand prize in each city – a brand new Genuine St. Tropez Buddy 150 cc scooter.

"The movie is directed by Hanks, who is real-life a scooter rider and promoter of alternative transportation," says Philip McCaleb, CEO of Genuine. "This is the biggest promotion of scooter riding and scooter culture since Ace Face and the Who."  
 
50 Genuine riders will accompany Hanks on an escorted Scooter convoy through the streets of Hollywood en route to the "Larry Crowne" world premier on June 27. "We can’t wait, we’re all riding together and the rumor is that Julia Roberts will be joining us riding in a ‘Larry Crowne’ taxi – a Genuine Stella scooter with a sidecar!" said McCaleb. "This is a perfect summer for scooters to re-emerge as the growing alternative to people wanting 100 mpg plus with the new reality of high gas prices."

Advertisement
Click to comment
Connect
Motorcycle & Powersports News