On the heels of World Cancer Day (Feb. 4) and International Childhood Cancer Day (Feb. 15), another partner has committed to fighting for a world without pediatric brain tumors, the deadliest childhood cancer. GEICO Motorcycle joins American Honda and the Comoto Family of Brands as a national partner for the Pediatric Brain Tumor Foundation’s (PBTF’s) Ride for Kids program.
“We are thrilled to welcome GEICO Motorcycle to the Ride for Kids family,” said Bob McNamara, PBTF’s national director of fundraising and community engagement. “Seeing industry leaders stand up for kids battling brain tumors while rallying the motorcycle community to join our fight is one of the reasons that Ride for Kids continues to thrive year after year. Partnerships like these are great for our riders and the families we serve.”
Throughout the 2022 Ride for Kids season, GEICO Motorcycle will promote Ride for Kids registration, fundraising and participation with National Ride for Kids Day. GEICO Motorcycle is also participating in events leading up to National Ride for Kids Day, including the REVER riding challenge benefiting Ride for Kids. REVER, part of the Comoto Family of Brands, and GEICO Motorcycle are presenting sponsors for the challenge, which will encourage riders to track their miles on the REVER mobile application.
“GEICO is honored to help the Pediatric Brain Tumor Foundation in the fight against childhood brain tumors,” said Tammy Moore, assistant vice president at GEICO. “By supporting Ride for Kids in 2022, we can help support children and adolescents diagnosed with a brain tumor and help families in need across the country.”
With the support of national industry partners like GEICO Motorcycle, PBTF’s Ride for Kids continues to grow and further establish its place as the most successful charity motorcycle event in the nation. Ride for Kids looks to build on the success of 2021 and reach its $1.8 million fundraising goal this year. Ride for Kids fundraising dollars are critical for PBTF. The money supports pioneering pediatric brain tumor research and family support programs, including information to help families navigate the journey as soon as symptoms start, emergency financial assistance and emotional support.
Ride for Kids gives motorcyclists across the nation the opportunity to come together to ride in their respective cities and raise money to help children with brain tumors — the leading cause of cancer death in children. For more information on the 2022 Ride for Kids and how to participate, please visit www.rideforkids.org.
