fbpx

GEICO Motorcycle Joins the Pediatric Brain Tumor Foundation’s Ride for Kids Program

GEICO joins as a national partner in advance of the 2022 riding season.

On the heels of World Cancer Day (Feb. 4) and International Childhood Cancer Day (Feb. 15), another partner has committed to fighting for a world without pediatric brain tumors, the deadliest childhood cancer. GEICO Motorcycle joins American Honda and the Comoto Family of Brands as a national partner for the Pediatric Brain Tumor Foundation’s (PBTF’s) Ride for Kids program. 

“We are thrilled to welcome GEICO Motorcycle to the Ride for Kids family,” said Bob McNamara, PBTF’s national director of fundraising and community engagement. “Seeing industry leaders stand up for kids battling brain tumors while rallying the motorcycle community to join our fight is one of the reasons that Ride for Kids continues to thrive year after year. Partnerships like these are great for our riders and the families we serve.”

Throughout the 2022 Ride for Kids season, GEICO Motorcycle will promote Ride for Kids registration, fundraising and participation with National Ride for Kids Day. GEICO Motorcycle is also participating in events leading up to National Ride for Kids Day, including the REVER riding challenge benefiting Ride for Kids. REVER, part of the Comoto Family of Brands, and GEICO Motorcycle are presenting sponsors for the challenge, which will encourage riders to track their miles on the REVER mobile application.

“GEICO is honored to help the Pediatric Brain Tumor Foundation in the fight against childhood brain tumors,” said Tammy Moore, assistant vice president at GEICO. “By supporting Ride for Kids in 2022, we can help support children and adolescents diagnosed with a brain tumor and help families in need across the country.”

With the support of national industry partners like GEICO Motorcycle, PBTF’s Ride for Kids continues to grow and further establish its place as the most successful charity motorcycle event in the nation. Ride for Kids looks to build on the success of 2021 and reach its $1.8 million fundraising goal this year. Ride for Kids fundraising dollars are critical for PBTF. The money supports pioneering pediatric brain tumor research and family support programs, including information to help families navigate the journey as soon as symptoms start, emergency financial assistance and emotional support. 

Ride for Kids gives motorcyclists across the nation the opportunity to come together to ride in their respective cities and raise money to help children with brain tumors — the leading cause of cancer death in children. For more information on the 2022 Ride for Kids and how to participate, please visit www.rideforkids.org.

You May Also Like

Sturgis Motorcycle Museum Announces 2024 Inductees to Hall of Fame

The Hall of Fame Class of 2024 is notable for its deep roots in the culture of motorcycling.

Sturgis Museum and Hall of Fame banquet

The Sturgis Motorcycle Museum and Hall of Fame has announced the museum’s Hall of Fame Class of 2024. This distinguished lineup is composed of individuals with a diverse range of accomplishments, from Hollywood fame to racing championships to business success. Honorees this year have supported veterans and the elderly, advocated for motorcyclists' rights and have shown artistic talent on canvas as well as on two wheels.

New Sponsorship Agreement Between Heidenau Tires and Team Obsolete

Heidenau has been producing tires for classic motorcycle sizes for almost 20 years.

Heidenau tires with classic Benelli race motorcycle
R&G to Protect All-New Rahal Ducati Moto Team

The team makes its maiden appearance at Daytona 200 next month.

R&G crash protection engine cover
H-D Factory Race Team Launches for 2024 MotoAmerica Mission King of the Baggers

The 18-race schedule includes a round at the Red Bull Grand Prix of the Americas.

Harley-Davidson Factory Race Team
Volcon Releases Second Production Update Video

New CEO John Kim takes us on a visual tour of Stag and Grunt production.

Volcon Stag driving in prairie

Other Posts

International Female Ride Day: May 4, 2024

Celebrating women riders worldwide.

International Female Ride Day 2024
Taiga Expands Business Into South America

Taiga enters a $25 million exclusive three-year distribution agreement with Ventura.

Ventura storefront
NPA Hires New Territory Sales Manager Jason Wilson for NPA Portland

Wilson was most recently a general sales manager at a Ducati dealership.

Jason Wilson
Nationwide 2024 KTM STREET DEMO TOUR

Test ride the naked bikes and adventure range.

2024 KTM Street Demo Tour