fbpx

Garage Composites Tackles Underachieving Powersports Department

Recent industry data shows one powersports department is lagging behind all others in providing a significant contribution to a dealership’s bottom line. That department? Parts and accessories.

Recent industry data shows one powersports department is lagging behind all others in providing a significant contribution to a dealership’s bottom line. That department? Parts and accessories.

It’s not uncommon for P&A to contribute less than 15 percent of a powersports dealership’s total sales, according to dealership data provided by Garage Composites, a leading industry trainer and provider of 20 groups.

To correct the lagging sales found in P&A departments, Garage Composites has established a pair of powersports-specific training programs for dealerships.

“Sales of new and preowned units continue to show modest gains, but we’re not seeing across-the-board similar improvements in P&A sales,” said Sam Dantzler, president of Garage Composites.

To address that issue, the industry’s leading provider of dealership training has recently begun offering two training options for dealers: 1) an in-depth training academy featuring P&A strategies, sales process and management, and 2) an in-store visit by a Garage Composite consultant.

The exact training will depend on a dealership’s greatest needs, but to fuel P&A sales, the training will likely include these pivotal areas:

  • Determining correct product mix based on unit sales and demographics;
  • Outlining an effective sales process to increase sales per ticket;
  • Setting up effective product display areas;
  • Identifying slow-moving products and creating a plan to replace them.

“We’re not willing to sit back and let P&A continue to be an underachiever,” Dantzler said. “We’ve seen the strategies we teach elevate P&A sales to north of 25 percent of a dealership’s total sales. That could be hundreds of thousands of dollars of additional P&A revenue.”

Leading Garage Composites’ management and in-store P&A training will be Stennis Prochnow, a former dealer principal of a Michigan-based, multi-brand powersports dealership. That dealership became a top metric seller in its district and had P&A per unit sales that were 150 percent above national standards.

For more information on the different P&A training programs, contact Garage Composites at [email protected].

You May Also Like

Segway Powersports Continues to Staff Up

Todd Martin joins as regional business manager and Loren Templeton as the company’s newest business development manager.

segway-martin-templeton

Segway Powersports has added more veteran new hires to its staff as it continues to expand its talented team of experienced industry professionals. New hires include Todd Martin, a newly appointed regional business manager, and Loren Templeton, who joins the company as its newest business development manager. The two bring 36 years of industry experience to the Segway Powersports management team.

MIC Members Now Have the Power of Data

New interactive dashboards and historical sales data files are now available on the Motorcycle Industry Council’s website.

Motorcycle Industry Council
Honda Announces National Technician Contest

Top qualifiers from Honda’s online technician test will travel to Alpharetta, Georgia, for the National Final.

honda-technician-contest
OTR Hires Global Vice President of Sales and Marketing OEM

OTR Engineered Solutions appointed Ben Brown to grow the company’s OEM business globally.

ben-brown
Peugeot Motorcycles Italia Sentenced to Pay Piaggio Group in Patent Infringement Case

Piaggio continues its fight to protect its products against counterfeiting.

piaggio-peugot

Other Posts

Triumph Motorcycle Dealers Rank 1st for Easy Appointments

Across the powersports industry, one in seven powersports customers failed in an attempt to schedule service.

powersports-ste-trophy
RumbleOn Appoints New Chief Financial Officer

Tiffany Kice brings over 25 years of experience in financial leadership roles for public and private companies.

tiffany-kice-rumbleon
Yuasa Battery Inc. Announces New President, CEO

Rio Okubo, with over 25 years in the battery industry, takes over as the new president and CEO.

yuasa-president
AMA Pro Racing Announces AFT AdventureTrackers Regulations

Adventure bikes are supremely versatile machines, so these rules have been constructed to showcase the inherent capabilities of the bikes when piloted by professionals.

AFT racer