Garage Composites To Host Return of 'Update' In January

Update, a former annual event that started 18 years ago by Ed Lemco, returns with a familiar format under Garage Composites, a leader in dealership training and 20 – Club moderation.

For three days at Update, management staff in key dealership departments will attend a host of seminars. Each day features a different concentration, allowing dealerships to fly in some of their management staff one day while keeping appropriate staffing levels at their store.

Parts and Service seminars will be featured on day one, marketing and management on day two and Sales and F&I on the final day. Update begins Saturday, Jan. 21 in Denver.

“Update is the perfect way for our dealer-partners to start their new year,” said Garage Composites CEO Tony Gonzalez. “It is three days filled with training and networking and it’s all designed to start 2017 with proven strategies and a renewed sense of confidence.”

The Denver event is free for Garage Composites’ dealer-members to participate. More than 200 dealership management staff are expected to attend, as will a select group of industry partners selected by Garage Composites.

For more information, contact Neil Pascale at [email protected].

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.