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Fuel Me becomes the Official Fuel Logistics and Technology Company of FactoryONE Sherco Racing

FactoryONE Sherco has announced a new partnership with Fuel Me, a first-of-its-kind technology platform providing nationwide fuel procurement and management services. Through a robust mobile and desktop portal, Fuel Me allows its customers to manage their orders in real time with GPS live order tracking. Fuel Me can deliver fuels such as clear or red dye diesel for trucks, machinery, generators or tanks — anywhere and at any time. Fuel Me also offers marina services and has introduced a virtual fuel card to make tracking purchases simple and easy – with the long-term goal of increasing asset utilization, boosting profits, decreasing administrative workload and improving safety standards across the industry.

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“Fuel Me aims to empower small businesses by offering cost-effective fueling and enterprise resource management solutions. With FactoryOne Sherco, we’ve found an ideal partner who exemplifies the values we share: hard work, determination and endurance — all to get the job done!” said Carlo Passacantando, CEO of Fuel Me.

With the FactoryONE Sherco partnership, Fuel Me is able to add to its growing sponsorship portfolio. It currently has deals in place with BarX Suzuki, Kasey Kahne Racing and Major League Fishing. Outside of the traditional sponsorship asset mix, Fuel Me is heavily involved in charitable causes, such as the veteran’s organization founded by Jay Glazer, Merging Vets and Players (MVP), as well as organizations like St. Jude Children’s Research Hospital.


“Fuel Me solves an ongoing need for so many different business verticals. That need is keeping fleet vehicles fueled and operating,” said FactoryONE Sherco President Ron Sallman.

“Idle vehicles equal lost revenues, but with Fuel Me’s technology, business owners can order and have delivered the fuel they need to keep their operations going. We are excited to work with Fuel Me on cross-promotional opportunities with other sponsorships that they have as well as with their military initiative with the MVP program,” continued Sallman.

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