Former U.S. Senator Allard Named AMA Vice President for Government Relations

Former two-term U.S. Sen. Wayne Allard of Colorado has joined the American Motorcyclist Association (AMA) as vice president for government relations beginning Oct. 3, the AMA reports.

“We are extremely pleased to welcome Senator Allard to the AMA,” said Rob Dingman, AMA president and CEO. “The addition of Senator Allard raises the profile of the AMA significantly in the corridors of Congress and federal agencies, and his presence bodes well for motorcyclists nationwide as he serves our mission to promote the motorcycle lifestyle and protect the future of motorcycling.

“We look forward to taking our advocacy to the next level with Senator Allard leading our government relations efforts in Washington, D.C.,” Dingman said.

Allard, who represented Colorado during three terms in Congress and two terms in the U.S. Senate between 1991 to 2009, said he is looking forward to his new role.

“I am anxious to contribute to the good work of the AMA, and I look forward to working with the staff and members of the Association,” Allard said. “Colorado’s motorcyclists helped me win elections, and they kept me informed about their issues. The role of government in our everyday lives is of great concern to motorcyclists, and I look forward to helping educate our elected officials, agencies and the public about the vital role that motorcycling plays in America’s economy and way of life.”

Allard currently resides in Loveland, Colo., with his wife of 44 years, Joan. They have two daughters. He will be relocating back to Washington, D.C., to work in the AMA office.

For more information about the American Motorcyclist Association, visit www.americanmotorcyclist.com.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.