FLY Racing Adds to MX Team

WPS announced several personnel changes for FLY Racing's MX team.

WPS announced several personnel changes for FLY Racing’s MX team.

Cole Siebler, Bob Lowry, Jason Thomas

Cole Siebler – FLY Racing MX/Off-Road National Sales Manager  

Cole Siebler will move into the role of Fly Racing’s national sales manager and will assume more management responsibilities for the Fly Racing brand. Siebler will use his experience gained over the past several years to keep FLY Racing at the forefront of the MX/off-road market as a brand and continue growing market-share. He will also be coordinating strong communication and synergy with the sales, product development, purchasing, forecasting, marketing and brand support teams. Siebler looks forward to continuing the success Fly Racing has achieved over the years and will provide positive leadership to the Fly Racing Team along the way.

Bob Lowry – FLY Racing MX/Off-Road Market Development Manager

Bob Lowry will immediately take on the new role of FLY Racing MX/off-road market development manager. Lowry has dedicated more and more of his time over the last several months to product development and driving “In-the-Field” efforts.  Events like the FLY Racing Ride Days have been a great success, along with their Dealer Development focus. Continued market development and growth needs a structured approach and the kind of experience that Lowry can bring to that effort. Lowry is the perfect choice to continue driving market development initiatives of the MX/off-road segment for WPS. Lowry is available at any time for RSM, rep and dealer support calls, and in-the-field support needs.

Jason “JT” Thomas – FLY Racing MX/Off-Road Media Relation Manager

In addition to being one of “The Famous FLY Racing Brand Managers,” Jason “JT” Thomas unofficially took on the additional role of FLY Racing MX/off-road media relations manager, a role he has fulfilled over the past few years. It is time to make this “official.”

Link: FLY Racing

You May Also Like

The Exclusive Aprilia Pro Experience Is Back

Special guests include Aprilia Racing MotoGP riders Aleix Espargaró and Maverick Viñales as well as MotoGP Legend Max Biaggi.


The Aprilia Pro Experience is back, a dream day that allows a limited number of enthusiasts to get on the track with some of the best riders in the world as coaches.

The event will take place at Misano World Circuit on Sunday, June 9, following the 2024 edition of Aprilia All-Stars — the enthusiast event starring the riders and bikes which have produced the most victories in World Championship GP Motorcycling with Aprilia — which will liven up the Romagna track on Saturday, June 8.

Krämer Motorcycles USA Announces Jensen Beeler as New CEO

Krämer Motorcycles USA imports handbuilt, German-made, track-only road racing motorcycles into North America.

Krämer Motorcycles USA CEO Jensen Beeler onboard the Krämer EVO2-690S at The Ridge Motorsports Park.
Parts Unlimited Welcomes New South Central Region Sales Rep

Joby Windmiller comes with several years of powersports industry experience.

Joby Windmiller
Rekluse Team Names Randy Mullinix Product Manager

Mullinix comes with a tenure of two decades at leading OEMs.

Randy Mullinix
Turn 14 Powersports Names Matthew Sturdevant as Director of Brand Management

Sturdevant will oversee the company’s 12 brands.

Matt Sturdevant

Other Posts

REV’IT! Opens 1st Store in Denver

REV’IT! has set up its store to also be a community hub.

REV'IT! Denver store
Trader Interactive’s New TraderConnect Embeds Dealer Listings in OEM Websites to Increase Leads

TraderConnect showcases RV, Cycle, Commercial Truck and Equipment Trader listings.

Trader Interactive logo
Triumph Launches Online Clothing Shop and Heritage Collection in the U.S.

Many customer will be able to shop the Triumph Heritage Collection for the first time.

Triumph Online Clothing Shop
Turn 14 Distribution Adds Several Companies to the Line Card

Turn 14 added RK Chain, Hinson Clutch, Athena and Maxima Racing Oils to its offerings.

RK Chain, Hinson Clutch, Athena, Maxima Racing Oils