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Fairless Unveils Custom Bike for Motorcycle Awareness Campaign

Allstate has offered a behind-the-scenes look at legendary custom motorcycle builder, Rick Fairless at work on the ONE bike, which will be auctioned off on an episode of Discovery Channel’s hit show, Auction Kings airing May 23.

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Allstate has offered a behind-the-scenes look at legendary custom motorcycle builder, Rick Fairless at work on the ONE bike, which will be auctioned off on an episode of Discovery Channel’s hit show, Auction Kings airing May 23.

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Proceeds from the auction will go directly to the donation and installation of "Watch for Motorcycles" warning signs at dangerous intersections across the country.

The signs are part of Allstate’s "Once is Never Enough" (ONE) program – an awareness campaign that encourages people to look twice for motorcycles at intersections.

To watch the video, click here.

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