EVS Sports has added Sarah Shorter to the EVS team of brand managers. Sarah comes to EVS with an extensive background in the action sports industry, most recently having worked in outside sales for Haro Bikes. In this new role, Sarah will provide sales and marketing support to EVS dealers in the California region, the number one territory in the country. She will work as an EVS advocate for consumers, dealers, distributor reps and the industry as a whole.

With years of experience in the industry, Sarah is a welcome asset to the EVS team. Before her most recent job with Haro Bikes, she spent 4 years working in the accessories department at Motoworld of El Cajon. Sarah’s understanding of sales, marketing and customer service will be a welcome addition to the EVS Team.

Sarah is passionate about the moto and action sports industry and enjoys spending much of her free time on a dirt bike. She and her husband Josh enjoy packing up the bikes and heading to the desert for a weekend of camping and adventure. When she’s not working or on a bike, Sarah enjoys running, hiking and spending time at the beach.

When asked about her new position with EVS Sports, Sarah said, “Joining the EVS Team will allow me to combine my lifetime passion with my profession, and I am thrilled to have the opportunity to work with others that share the same love of the sport!”

Todd Lentz, director of global sales and marketing at EVS said, “We are extremely excited to welcome Sarah to the EVS team! Sarah knows the industry and what it takes to succeed and she gives us an active presence for our dealers in California, an area that is so crucial in the moto industry.”