EVS Sports Hires New Marketing and PR Manager

Brent Harden will be responsible for the development and implementation of all PR and marketing efforts for EVS Sports and LIFT Safety. He brings with him a lifetime of motorcycle industry knowledge, passion and experience, and will be based out of EVS' corporate headquarters in Rancho Dominguez, Calif.

EVS Sports has appointed Brent Harden to the position of marketing and PR manager for EVS Sports and LIFT Safety. His responsibilities will include development and implementation of all PR and marketing efforts for the two brands.

Harden brings with him a lifetime of motorcycle industry knowledge, passion and experience, and will be based out of EVS’ corporate headquarters in Rancho Dominguez, Calif.

"I’m excited to join the EVS Sports and LIFT Safety teams," said Harden. "As an enthusiast, I have firsthand experience with the quality of EVS products, my EVS WEB knee braces have been in use for well over three years and still function like the day I first got them. The quality of the product makes me proud to represent the EVS Sports and LIFT Safety brands. I look forward to helping them grow brand awareness and increase sales through market penetration."

Added Kevin Hinyub, owner of the two brands, "We couldn’t be happier to have Brent join the EVS and LIFT Safety family. Brent has a tremendous amount of experience in the motorcycle industry and, most importantly, he shares EVS’ passion for motorcycles and racing. We look forward to a successful and long lasting relationship with him."

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.