Erik Buell Racing to Host Dealers at American International Motorcycle Expo

The American International Motorcycle Expo (AIMExpo) recently announced that Erik Buell Racing (EBR) will be hosting its dealers at the inaugural event in October.

EBR joins an expanding list of motorcycle OEMs participating in AIMExpo, the powersports industry’s first combined trade, consumer and media event in North America. The event will take place Oct. 16-20 at the Orange County Convention Center in Orlando, Fla.

Since introducing its first street motorcycle – the 1190RS – in mid-2011, EBR has quickly become a highly-respected brand thanks to its integration of pioneering American technology to create innovative high performance machines that appeal to the highest level of global sportbike customers. Based in East Troy, Wis., EBR’s presence is built off a strong racing heritage and the unique vision of founder Erik Buell.

At AIMExpo, EBR will also display its newest motorcycles, which will add to the excitement of the award winning 1190RS model. The 1190RS has impressed the motorcycling world with multiple podium finishes in the 2012 AMA Superbike Championship.

"AIMExpo is adding excitement to the revitalized motorcycle industry, and is occurring at a great location and time, when dealers and riders are planning their purchases to be ready for the next riding season,” said Erik Buell. "We are delighted to join in this celebration of motorcycling."

By using the event to both showcase new product and gather its dealer body, EBR is taking full advantage of AIMExpo’s concept of bringing together the entire powersports industry including dealers, consumers and the press in one single venue for the first time in the United States.

“We’re thrilled to welcome Erik Buell Racing to AIMExpo in October,” said Larry Little, vice president and general manager of Marketplace Events’ motorcycle group. “EBR is a bright spot in the motorcycle landscape as the company’s beautifully crafted, premier motorcycles have resonated with motorcycle enthusiasts who have longed for a high performance, innovative American sportbike. We couldn’t be happier that EBR has chosen AIMExpo to assemble its dealer body while presenting both the company and its products.”

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.