DX1, a dealership management platform provider for the powersports industry, has announced the roll-out of secure HTTPS website technology to its dealer network. The company says it is the first in the industry to provide to this enhanced security feature to dealers. The SSL certificate and HTTPS security feature are provided free of charge to all DX1 customers, and will be included for all new customers.
HTTPS (Hypertext Transfer Protocol Secure) is a secure version of the HTTP protocol, ensuring that data passed between a dealer’s website and web browsers remains private and protected. Search engines have started labeling sites in Chrome without SSL certificates (sites using HTTP) as ‘Not Secure’ – a label visible in the browser address bar. By October, all HTTP sites will be flagged as Not Secure in Chrome.
“DX1’s diligence to provide our customers with SSL certifications to protect their websites is yet another aspect of our commitment to data security. HTTPS connections provide peace of mind to consumers that the dealership website they are engaging with is protected. Our dealers can be confident that their website not only creates an optimal consumer experience, but it will be viewed favorably by search engines and help increase their SEO rankings,” said Jeff Littlejohn, president of DX1.
Dealers can also be susceptible to a negative online reputation that impacts their customer engagement. In a continued effort to protect dealerships, DX1 has also launched a Reputation Management solution that allows dealers to monitor their online presence to ensure they’re maintaining a positive brand image. This adds another layer of protection when safeguarding dealers’ reputation and credibility online.