Dunlop Motorcycle Tires welcomes product development specialist, as well as a motorcycle instructor and former pro AMA Road Racer, Chris Siebenhaar, as a new product manager. Siebenhaar will join the team at the Rancho Cucamonga headquarters located in California to join current Product Manager Chad Geer. After over 25 years of trusting and using the Dunlop brand, Siebenhaar will work for the tire company he always preferred. Sr. Vice President of Dunlop Motorcycle Tires Sales and Marketing, Mike Buckley believes Siebenhaar is the best fit to help further develop Dunlop’s motorcycle tires.
“We are excited to welcome Chris to the Dunlop team. His background in product development, testing & marketing will add value to our process of bringing world class products to our customers. Of course, his racing experience will allow him to bring perspective that we are eager to benefit from,” Buckley said.
Siebenhaar is a long-time motorcycle enthusiast. He began riding off-road at the young age of 4 years old and competed on all facets of motorcycling from motocross to flat track to even reaching within the top 10 in the country in road-racing. After years of professional road racing, Siebenhaar worked for many different companies in the motorcycle industry providing product feedback to help develop their line, all while still enjoying the sport and advancing product offerings. In addition to working on new product development, Siebenhaar will play a role in new product launches and working as a resource to the collective motorcycle industry press for their tire needs.
“I am very excited about this opportunity to work for Dunlop and stay within the motorcycle industry I love so much. For a lot of people motorcycles are a lifestyle and just an image for them, it’s never been that way for me. To me, motorcycling was always a way to get away from all the drama,” Siebenhaar said. “I love that when putting on the helmet, it’s just you. While racing you are connecting the dots, laps after lap and it’s all that matters. It’s very grounding for me, it’s what I relate to and generally makes me happy to my core.”