Ducati recently unveiled the long-awaited 1199 Panigale superbike alongside its entire 2012 lineup in a press conference at the Teatro Dal Verme in Milan, Italy. The Italian manufacturer’s lineup of motorcycles will be on display from Nov. 10-13 at EICMA 2011, the 69th edition of the Milan International Motorcycle Show.
In a market challenged by economic challenges, Ducati has continued to increase its market share, production volumes and global sales, confirming its position and well-organized business structure that the company says will serve them well in the coming years.
“It is the hard work of all the men and women at Ducati that has resulted in the positive results that I present today, and it validates the strategy we followed during the period 2007-2011," said Gabriele Del Torchio during the conference. "Thanks to our focus on product development, increased investment and our work to maintain the desirability of our brand around the world, I take great satisfaction in announcing that 2011 has been the most successful year in the history of Ducati."
"All of this has enabled us to present the incredible new 1199 Panigale, the new benchmark in the sportbike arena. Without doubt, this has been the most ambitious project in Ducati’s history and underlines our engineering excellence and ‘product emotion,’ an aspect of our brand, which, in such a competitive market place, has become more important than ever. This motorcycle represents pure Italian style, the reference point for performance and a safety-enhanced, confidence-inspiring experience for our customers on road and track."
The 2012 Ducati superbike family marks the official introduction of the groundbreaking 1199 Panigale, 1199 Panigale S and flagship 1199 Panigale S Tricolore and opens a new chapter in the company’s superbike history, Ducati says. Ducati’s new generation superbike will be available early in 2012.
The company’s 848EVO and, new for 2012, the 848EVO Corse Special Edition with enhanced electronics, suspension and Ducati Corse livery, complete the 2012 Ducati superbike lineup.
For more information about the rest of Ducati’s 2012 lineup, visit www.ducati.com.
