Ducati is heading to South Dakota this August for the first time to thrill the hundreds of thousands attending the Sturgis Motorcycle Rally. Ducati will be hosting various events throughout the rally between August 5 and August 13, which will include unveiling an XDiavel customized by Roland Sands Design (RSD) as well as test-riding opportunities.
“Sturgis is always a great place to get together with motorcyclists to celebrate our shared passion for two-wheels,” said Jason Chinnock, CEO of Ducati North America. “2016 marks both the 90th Anniversary and the launch of Ducati’s entry into the cruiser with the new XDiavel. This year is the perfect time to share the Ducati brand at the largest gathering of motorcyclists in the USA. To commemorate this event we have integrated into a number of activities and partnered with Roland Sands Design to build a custom version of the XDiavel. This build opens the door to a new world for customization of the XDiavel. Roland Sands Design is an important partner for us, and they bring their innovative design style to everything they do and we’re honored to unveil it at Sturgis.”
The XDiavel is Ducati’s new entry into cruiser motorcycles, with a relaxed riding position, belt final drive, low seat, and forward controls. Those interested in test rides can participate with a valid motorcycle license and proof of insurance. All riders must provide their own riding gear, including DOT-approved helmet, long-sleeved shirt or jacket, gloves, long pants, and over-the-ankle boots. Bell Helmets has kindly agreed to provide a selection of their helmets for demo riders to borrow should they need.
