A new Ducati dealership, with a renovated showroom of more than 7,500 square feet, strategically located at 155 6th Avenue in SoHo New York opened its doors on April 19.
Ducati held a celebration to mark the grand opening of the company’s newest exclusive dealership, Ducati New York.
In attendance at the celebration were Ducati CEO Claudio Domenicali, Ducati North America CEO Jason Chinnock and Ducati MotoGP team rider Jorge Lorenzo.
“The opening of this new Monobrand Ducati Store represents a further step forward in the process of continuous improvement of the quality of our network internationally,” Domenicali said. “Riders here are enthusiastic and passionate about their bikes, and the riding terrain is very diverse, from the urban landscape here in the city to the rural roads a few hours away. We feel this new showroom will be a location where motorcyclists of all skills can gather as a community, experience our new models in a fresh space, and head out to their favorite riding roads.”
With more than 780 dealerships in 90 countries around the world, Ducati has been on the march to extend its global reach to new levels. Ducati New York promises to be a global beacon for the brand among a growing number of retail outlets the Italy-based manufacturer has recently established.
“This new facility is giving us the chance to offer our customers the best service possible with a wide selection of Ducati’s new offerings,” said Steven Radt, general manager and owner of Ducati New York. “The location has always been easily accessible, right in the heart of the city, but now focused as an exclusive retailer we’re fully invested in sharing our singular passion for the Ducati brand with loyal clients as well as new riders eager to join the Ducati family.”
The Manhattan showroom is redesigned to accommodate new models in an environment matching the Italian style and modern aesthetic of Ducati, with a comprehensive apparel display, accessories showroom, customer lounge and service department.