Ducati Partners With Acclaimed Artist to Customize 1st Next-Gen Scrambler Ducati to Arrive in U.S.

The one-of-a-kind, pre-production Scrambler Ducati Icon will be auctioned on May 23 by Heritage Auctions.

Ducati North America has partnered with acclaimed artist Mickalene Thomas and the RxART children’s charity to auction a unique, hand-painted 2024 Scrambler Ducati Icon during the upcoming Modern and Contemporary Art program by Heritage Auctions on May 23. Proceeds will benefit the RxART children’s charity as part of a Ducati partnership with men’s clean skincare brand ATWATER.

Ducati is proud to continue its partnership with ATWATER beginning earlier this year. The first phase of the collaboration resulted in a limited-edition custom soap bar, with proceeds benefiting RxART. Now, in the second phase, RxART has commissioned celebrated artist Mickalene Thomas for the upcoming Heritage auction.

As an acclaimed artist of her generation, Mickalene Thomas is renowned for her ability to explore the intricate interplay between race, femininity and beauty through her unique artistic language. Her distinctive aesthetic and exceptional skills make her an ideal partner for the transformation of a Scrambler Ducati into a work of art. Thomas’ expertise in material and image creation imbues the Scrambler Ducati Icon with new opportunities of color, style and concepts.

The auction’s proceeds will go toward funding RxART’s installation at the newly opened SUNY upstate: Nappi Wellness Institute in Syracuse, New York. RxART’s mission is to introduce contemporary art into children’s hospital settings, creating uplifting and engaging healing environments. Ducati is honored to support these efforts in transforming the lives of those in need.

Interested parties may bid online via the following link. In addition to the one-of-a-kind Scrambler Ducati Icon, a helmet in the size of the buyer and customized by Thomas will accompany the lot.

Ducati is committed to innovation, design and performance. The Scrambler Ducati brand is synonymous with customizable designs, inspiring both riders new and seasoned to express their individualities through the bike. This exciting partnership captures the spirit of the Scrambler Ducati brand, which has always encouraged riders to make their bikes truly their own. The next generation Scrambler Ducati takes this philosophy of self-expression to new heights with an array of customizable colors and accessories. The bike has evolved to take riders into a new Scrambler Ducati mode that is digitally creative, technologically enjoyable and radically futuristic. With its modern and sleek design, and bold color schemes, the new Scrambler Ducati exudes confidence and style, which celebrates the joy of individualism through artistic expression. For more information, visit Scrambler Ducati.

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