Ducati North America today announced 2011 motorcycle sales growth of 43 percent compared to 2010 and a record market share in all of its territories. North America is now Ducati’s number one market for the first time ever.
Ducati’s growth was fueled by an expanding product lineup that included the award-winning Diavel and Multistrada. Voted "Best Cruiser of 2011" by several motorcycle magazines, the Diavel accomplished its goal of capturing and attracting new customers to the brand. The Multistrada was similarly voted "Best Open Street Bike" by Cycle World for the second year in a row.
"Growth in the North American market is a top priority for Ducati. North America’s outstanding performance significantly contributed to Ducati’s global success in 2011, which has been a record year for us in terms of global sales, market share and profitability," said Cristiano Silei, chief executive officer of Ducati North America. "This year the company made substantial investments in new product, key personnel and in the strength of our distribution network. These elements, combined with an array of extraordinary products, including our new superbike, the 1199 Panigale, will continue to fuel our growth in 2012 and beyond."
In 2012, Ducati says it will refocus its efforts in the sportbike category with the first customer deliveries of the Ducati 1199 Panigale and the 848 EVO Corse Special Edition. New additions to the Ducati lineup also include the Diavel AMG, the recently announced Diavel Cromo, as well as the Streetfighter 848. The company also announced the launch of a new retail identity initiative aimed at enhancing the Ducati customer experience.
"The introduction of the retail identity program demonstrates Ducati’s commitment to its core brand values, while building a complete and seamless shopping experience for customers," said Dominique Cheraki, general manager of Ducati North America.
For more information about Ducati North America, visit www.ducatiusa.com.
