Ducati Debuts Four New Motorcycles at the 2017 Long Beach IMS

After unveiling its newest 2017 motorcycles at EICMA in Milan, Italy, Ducati will showcase its newest flagship Superbike, the 1299 Superleggera, for the first time in North America at the Long Beach International Motorcycle Show (IMS) from November 18-20. In total, the Italian brand will have four new products on display, including the SuperSport, Multistrada 950 and Scrambler Desert Sled.

Ducati is celebrating record-breaking sales performance in its 90th anniversary year of 2016. Motorcycle sales broke the barrier of 50,000 units, in thanks to new products, innovative technology and forward-thinking strategy aimed at the future.

1299 Superleggera

(MSRP $80,000 / Available May 2017) – The fastest twin-cylinder in history (215 HP), the first production, street-legal motorcycle with a full carbon fiber structure and the new benchmark for Superbike technology.

SuperSport

(MSRP $12,995 / Available April 2017) – The SuperSport perfectly balances sport and comfort to guarantee excitement and riding pleasure. With its 113 HP, this is the road-going sports bike to suit everybody: beautiful, fun, versatile. Whether on the motorway or in city traffic, the SuperSport allows anyone to indulge in their sports instinct.

Multistrada 950

(MSRP $13,995 / Available January 2017) – The Bologna-based manufacturer’s entry “multibike,” designed to provide all the excitement of the Multistrada in a way that makes it more accessible and versatile.

Scrambler Desert Sled

(MSRP $11,395 / Available March 2017) – The first fully on and off-road-capable Scrambler is a bike that evokes the spirit of American dual-sport bikes of the ’60s and ‘70s. With a reinforced frame and adjustable suspension, as well as spoked wheels (19″ at the front), the bike is simply perfect for those who want to get off the asphalt.

In addition to showcasing many of the company’s newest models, several brand favorites will be back for 2017 and on display in Long Beach, including the 1299 Panigale, 959 Panigale, Multistrada 1200 Enduro, Multistrada 1200, XDiavel, Diavel, Hypermotard 939 and Monster 821 as well as the Scrambler Icon, Full Throttle and Sixty2.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.