Digital Lead Performance Unveils Innovative Sales Software Platform

This revolutionary technology disrupts digital sales processes across all industries.

Technology company Digital Lead Performance (DLP) has announced the rollout of its revolutionary new web-based technology that manages the digital sales process from lead to transaction with ease to increase the return on investment (ROI) across all industries. 

While dominating the Harley-Davidson and powersports industry with its customer service-centric digital lead follow-up process for the past three years, DLP has quietly been working behind the scenes to develop technology to simplify and automate the digital sales process to elevate the sales experience for both customers and dealership staff. 

Backed by over 35 years of exceptional customer service and industry experience, DLP first introduced and tested this new Software as a Service (SaaS) technology with select dealerships across the country in Q2 of 2022 with great success, exceeding all expectations. Other dealers are on a waiting list in anticipation of the software’s market launch in Q4. 

“The new web-based software will streamline and record data for the entire digital sales process, including follow-ups and responses,” said Chief Operations Officer Aaron Barney. “It will automate as much of the technical side as possible while empowering the salesperson to be more focused on guiding genuine human interaction, which cannot be replaced.”

Designed to improve and build upon an already great sales process with smart and modern technology, it was created by powersports executives to serve the powersports and Harley-Davidson sectors. DLP saw that the software had an even more significant potential to serve clients across all business segments.

“We see so much potential for this software to benefit all industries and want to make sure other business and retail sectors can take full advantage of this product to improve their ROI and work more efficiently,” said CEO Scott Fischer. “If a company receives digital leads, our software is a solution.”

There are four key differentiators developed to help dealers maximize their digital sales processes. The business intelligence core is made up of strategic integrations, accountability tools and data clarity capabilities. The user dashboard serves as the lead management and prioritization tool. The integrated communication platform provides customized communication abilities and historical conversations. Lastly, the training academy is available to provide additional coaching and development for the software and beyond.  

Sales agents can see key performance indicators, such as response time, missed inquiries and messages waiting to be returned. Since the software is integrated with a leading cloud-based phone system, text message and phone call history is conveniently available in one place. The software is currently integrated with CDK Global, and DLP is actively finalizing multiple other integrations to provide greater experiences for customers and dealers alike.

“It will help the agent focus on the right lead at the right time and help them know when to move on or stay with the current one,” Fischer said. “Having these metrics available in real-time will help the sales team prioritize the lead process and expedite the customer buying journey while maintaining a customized VIP experience for each customer.”

The new software saves time and helps users quickly achieve predictable results by prioritizing leads and grouping them into organized segments so the sales agent knows the status of every lead in the system.

“There is no substitute for human interaction or building relationships,” Fischer said. “So, you’ll have to put in some work, but we’re giving you an optimal way to do it, letting you know which questions to ask, what to say and giving you the technology to help streamline the process to be more efficient and successful.”

To learn about updates and an official launch date, sign up here: http://dlpspeed.com/exciting-news/.

You May Also Like

Pirelli Announces Multi-Year Partnership with Liqui Moly Beta Racing

The seven-rider team will compete aboard Pirelli-equipped Betas and rely on the performance of the SCORPION XC range.

Pirelli, Liqui Moly Beta racing team

Pirelli Tire North America has announced a multi-year partnership with the Liqui Moly Beta Racing team that will see its racers competing on Pirelli SCORPION XC tires across North America for 2023 and beyond. This new partnership showcases Pirelli’s commitment to off-road racing, which will include competing in Grand National Cross Country (GNCC), National Enduro Promotions Group (NEPG), U.S. Hard Enduro, EnduroX, National Hare and Hound (NHHA), West Hare Scramble (WHS), World Off-Road Championship Series (WORCS) and National Grand Prix Championship (NGPC).

Moto Morini Chooses AIMExpo for U.S. Market Launch

Moto Morini will be presenting at AIMExpo’s new Product Central stage on Feb. 15.

Moto Morini
H-D1 Marketplace Now Accepting Private-Party Listings

Private parties join dealers on the go-to online marketplace for used H-D bikes.

H-D1 Marketplace
Zapp Expands International Footprint With New Design and Technology Campus in Bangkok, Thailand

The Design and Technology Campus will support the development and engineering of next-generation high-performance electric vehicles and creates a base for Asia-Pacific market growth.

Zapp campus

Other Posts

Can-Am Factory Racers Make History Winning Sixth Dakar Rally

Austin Jones became the youngest back-to-back Dakar champion in T3, while Eryk Goczal became the youngest Dakar winner in T4.

Dakar Rally 2023
Volcon Announces 2023 Vehicle Roadmap as Stag Pre-Production Orders Reach Over $116 Million

The company will be launching products this year and has made manufacturing developments.

Volcon Stag
SX Global Appoints Leading Global Sponsorship Agencies to Support Expansion in 2023 and Beyond

Leading global agencies bolster World Supercross (WSX) international sponsorship expansion.

World Supercross Championship logo
The 2023 Liqui Moly Beta Racing Team

The team returns six riders from the 2022 team and welcomes one newcomer.

Liqui Moly Beta racing team