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Motorcycle & Powersports News Babcox
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MIC: Initial Tactical Steps for Industry Ridership Initiative Showcased at Symposium

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News/MIC
Jun 1, 2018 8:15 am

Dan Lawlor to Lead MIC Research and Statistics

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MPN serves dealers who sell and service the 10.1 million motorcycle and powersports vehicles in use in the U.S. by focusing on accessories, hard parts and apparel. Plus, the magazine and its annual buyer's guide are favorites among shops that sell parts and accessories only.

Check Out The November Issue of MPN

MIC: Initial Tactical Steps for Industry Ridership Initiative Showcased at Symposium

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Arctic Cat Announces 2021 Snowmobile Lineup

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Yamaha Announces Price and Color Information for 2021 Ténéré 700

JE Pistons Partners with Parts Unlimited and Drag Specialties

Dan Lawlor was named the new director, research and statistics at the Motorcycle Industry Council and will lead the work on one of the association’s most important member benefits.

Lawlor’s extensive background in the automotive industry with marketing research firm J.D. Power, and his 25-plus-year experience in market research and consumer insights, will be a huge asset to the association.

Lawlor worked for J.D. Power in several U.S. offices a total of nearly 20 years, beginning as a research associate to eventually becoming director of research operations and the project management office. He is an expert in designing and conducting complex syndicated and proprietary studies. He also led the launch of sales/service proprietary tracking programs for clients in the U.S. and 14 European countries.

Lawlor has presented study findings to Fortune 100 companies and at J.D. Power’s automotive roundtables. Most recently, he was a market research manager at the Automobile Club of Southern California.

Lawlor holds a Bachelor of Science degree in Business Administration from California State University, Northridge.

Link: MIC

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