Dainese Releases Webisode No. 2, 'Valentino Rossi's Leather Suit'

Last week during the 2014 edition of EICMA, Dainese held an open night at its D-Store in Milan. During the evening the Italian brand launched the second webisode in a video series that tells the story of Dainese, a company committed for over 40-years to the research of motorcyclists’ safety.

In the presence of journalists, fans and racers including Tom Sykes, Geoff May and Ivan Goi, the secrets of Dainese’s suits were revealed in voice by Valentino Rossi, the 2014 MotoGP Championship runner-up and the star of ‘Valentino Rossi’s leather suit’ video.

“You love your suit because it must protect you those times – better if just a few – when you fall,” is how Valentino’s video starts, a story that started 20-years ago when the rider from Tavullia wore his first Dainese suit. “To have a Dainese suit was a dream, because only the best and most famous drivers had one. For me wearing the first Dainese suit was a great gift”.

From that day a partnership started between the Vicenza-based company and the nine-time World Champion that has since brought significant technological developments in both safety and comfort. Leather is the starting point, increasingly thinner (which doesn’t make it any less safe), followed by the biaxial elastic that allows the creation of a suit that fits “like a glove” and ends with a back protector, and D-air Racing that has allowed great improvements in riders comfort.

To watch the video click this link – http://www.youtube.com/watch?v=2g8LlXH3t1I

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.