The Dainese Group Announces Distribution Agreement with Tucker Powersports in North America

The Dainese Group has signed a new distribution agreement with Tucker Powersports for Dainese and TCX motorcycle products on the U.S. market.

The agreement, in force since Dec. 7, will last for several years and concerns distribution in the U.S. market through the extensive network of stores served by Tucker in the USA.

The commercial partnership between the Dainese Group and Tucker Powersports includes the distribution of all Dainese motorcycle products and the TCX shoes and boots collection.

Dainese Group CEO Cristiano Silei commented, “I’m excited about signing this agreement with Tucker Powersports, a new milestone in our journey of expansion and consolidation in North America. The U.S. market has always played a crucial role for our Group, and I’m sure that choosing a distributor with such a widespread, structured sales network will allow us to achieve increasingly ambitious goals.”

“We’re thrilled to add Dainese to our roster of great partner companies,” said Tucker President and CEO Marc McAllister. “Our dealer network will make Dainese products easily available to riders looking for high-quality riding and protective gear.”

“The range of products that this partnership brings to Tucker is outstanding,” said Tucker’s Director of Business Development Jamie Kempinski. “Dainese’s reputation for quality and their eye for style has all of us excited about adding their full motorcycle product line to our portfolio.”

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.