The Dainese Group has signed a new distribution agreement with Tucker Powersports for Dainese and TCX motorcycle products on the U.S. market.
The agreement, in force since Dec. 7, will last for several years and concerns distribution in the U.S. market through the extensive network of stores served by Tucker in the USA.
The commercial partnership between the Dainese Group and Tucker Powersports includes the distribution of all Dainese motorcycle products and the TCX shoes and boots collection.
Dainese Group CEO Cristiano Silei commented, “I’m excited about signing this agreement with Tucker Powersports, a new milestone in our journey of expansion and consolidation in North America. The U.S. market has always played a crucial role for our Group, and I’m sure that choosing a distributor with such a widespread, structured sales network will allow us to achieve increasingly ambitious goals.”
“We’re thrilled to add Dainese to our roster of great partner companies,” said Tucker President and CEO Marc McAllister. “Our dealer network will make Dainese products easily available to riders looking for high-quality riding and protective gear.”
“The range of products that this partnership brings to Tucker is outstanding,” said Tucker’s Director of Business Development Jamie Kempinski. “Dainese’s reputation for quality and their eye for style has all of us excited about adding their full motorcycle product line to our portfolio.”