fbpx

Dainese and Yamaha Together for Launch of the New R1M

Dainese and Yamaha have renewed their partnership at the global launch of the R1 and R1M. During the presentation to international media at Eastern Creek in Australia, Dainese unveiled a customized version of its D-Air Racing airbag suits.

Misano2Dainese and Yamaha have renewed their partnership at the global launch of the R1 and R1M. During the presentation to international media at Eastern Creek in Australia, Dainese unveiled a customized version of its D-Air Racing airbag suits that is based on the color schemes and style of the R1M.

Yamaha’s instructors will also use the airbag suits during YRE (Yamaha Racing Experience), exclusive events dedicated to all European R1M owners, planned at four European circuits: Mugello, Spa, Brno and the Nürburgring. During the YRE events, Dainese will offer R1M owners the chance to take advantage of its “made to measure” service.

The project, linked closely with the launch of the R1M, represents just one of several partnerships that have had Dainese and Yamaha working together to enhance passionate rider safety.

Stefano Grasselli, sales director for Dainese’s D-Air product line, commented: “At this early stage of the agreement with a prestigious partner such as Yamaha, we are more than happy. To be here, alongside Yamaha at the launch of such an important model as the R1M, makes us extremely proud and drives us even harder to look for further forms of collaboration aimed at meeting our respective customer requirements while providing everyone with maximum safety and satisfaction.”

Paolo Pavesio, Yamaha Motor Europe marketing division manager, added: “I would say that it has been quite natural to work with Dainese to enrich the available package around the R1M. The bike itself gives the closest experience to a MotoGP bike a customer can buy, and the Yamaha Racing Experience we’re offering to all 2015 R1M customers in July will enhance this link. Thanks to Dainese, our R1M customers will also have the possibility to get a tailor-made, R1M-inspired racing suit with the innovative D-Air airbag technology. The best work with the best.”

You May Also Like

Turn 14 Distribution Adds Gaerne to the Line Card

Gaerne is an Italian motorcycle footwear brand.

Turn 14 Distribution, Gaerne boots

Turn 14 Distribution has announced the addition of Gaerne, a motorcycle footwear company, to its extensive line card.

“We are thrilled to welcome Gaerne to our product lineup. The company’s reputation for producing top-tier motorcycle footwear aligns with our mission to provide our customers with the best products the industry has to offer. Gaerne’s dedication to innovation, quality and performance makes them a perfect fit for our portfolio,” said James Kramer, divisional purchasing manager, Turn 14 Distribution.

Royal Enfield Introduces Global Rentals and Tours

The rental program extends to 60-plus destinations.

Segway Powersports and Octane Shift Gears With Strategic Financing Partnership

Effective, April 1, 2024, prime and non-prime consumers are eligible for financing on Segway’s entire range.

Octane, Segway Powersports
2024 Harley-Davidson Homecoming Festival Kicks Off in 100 Days

Tickets are on sale for Veterans Park headliners Red Hot Chili Peppers, Jelly Roll and HARDY.

Nitro Circus, Harley-Davidson Homecoming

Other Posts

MIC Statistical Annual Now Available

Get ahead of the motorcycle sales season.

Motorcycle Industry Council
REV’IT! TAILORTECH Design Challenge Offers U.S. Riders Chance to Win Custom Race Suit

Submissions will be accepted through April 21, 2024.

racing suit
Vespa World Days 2024 Set to Run April 18-21

The National Vespa Clubs from 55 countries come together, uniting thousands of Vespas from five continents.

Vespa World Days 2024
Mips Becomes Official Safety Partner of the FIM Motocross World Championship

This exclusive collaboration promotes enhanced safety awareness across the MXGP series.

MXGP/Mips partnership