French motorcycle manufacturer DAB Motors has developed an extensive rebrand in response to accelerated company growth and to renew its bold vision for motorcycling. The innovative manufacturer recently closed a successful fundraising campaign, which launched in early 2020 and quickly raised its objective, bringing €600,000 investment to the business.
At the heart of the new DAB Motors brand is a re-envisaged company logo and a major update of its brand identity. Simon Dabadie, chief executive officer and founder, joined forces with French design agency Outercraft to develop a new identity based on DAB Motor’s position as a truly modern brand and to differentiate the company from mainstream motorcycle manufacturing.
The identity is designed to appeal to the boldest minds who are looking for something new and dare to break the mold. The design team embarked upon a deep exploration of DAB Motors, and every aspect of the brand was investigated including products – both current and future; design ethos; people; and the unique relationship DAB Motors maintains with its clients.
Dabadie commented, “At DAB Motors we want to show how you can still push the boundaries, and as our digital presence increases, now is the time for us to ensure our visual narrative communicates our position as an audacious motorcycle brand.”
The new DAB Motors logo presents a bolder, more streamline approach and captures the company’s mission to deliver world class design and engineering, premium performance and a customized experience across their product portfolio.
Typographic play with the founder’s initials created the DAB monogram, whose geometric shape evokes the brand values of power and action and represents the new DAB Motors identity which embodies movement, drive and disruptive displacement.
Fueled by its recent round of funding, DAB Motors is planning to significantly develop its activity by introducing new products to their portfolio (both petrol and electric powered) and by creating new strategic partnerships. Since its launch DAB Motors has gained global interest, with the Bayonne based factory receiving orders from the UK, Japan, Switzerland, Germany, Netherlands, France and the U.S. The brand is currently developing its importer and retailer network in order to provide easier worldwide access to, and distribution of DAB Motors products.
Link: DAB Motors
