With nearly 50 percent of the American population owning a smartphone
and millions more owning tablet devices, a strong presence in the mobile
space is paramount for the retail industry. D2M,
a leading service provider helping manufacturers in the powersports
industry do business directly with dealers, has partnered with
PixelMags, one of the world’s fastest-growing digital content
distributors, to provide premium digital content to manufacturers and
dealers.
"With PixelMags’ Web-reader technology and its extremely easy-to-use CDS
software platform, D2M is pleased to offer a new set of premium digital
capabilities to the manufacturers we work with," said Del Munoz,
co-founder of D2M. "Manufacturers currently have to put product
information and pricing together upwards of six months before the print
catalog is released to dealers, and a lot can change in that timeframe."
Currently, static digital flip catalogs or PDF images on a website
deliver only a small amount of data regarding a product. With PixelMags’
technology, fully embedded videos, Web links, page insertions, changes,
image galleries and QR codes can be quickly created, improving sales
performance. D2M customers can go into the PixelMags CDS platform,
upload a video or link and quickly save it. The next time anyone views
their catalog, that video or link will be embedded.
"The catalogs that we can deliver are more than just an image on your
iPad or PC," said PixelMags founder Ryan Marquis. "These catalogs
dramatically improve the user experience. Every catalog we’ve produced
has increased our clients’ revenue and brought them new customers."
"Today’s dealers use PCs and other digital devices in their stores, so a
technology that enables catalogs to be viewed and stored in a digital
environment has never been more critical," added Tim Pritchard,
co-founder of D2M. "Any content designed for print can now be created
and stored electronically, allowing our customers to take advantage of
instant product updates, enhanced digital features and an innovative
search functionality that will save them time and money, and allow them
to more accurately track a campaign’s success."