Cycle Trader Adds ‘Shop by Payment’ Option for Users Financing Bike Purchases

Cycle Trader has announced a new Shop by Payment feature enabling consumers interested in financing motorcycle purchases to search for vehicles based on their preferred monthly payment range. The new search option expands Cycle Trader’s digital retailing platform, which launched earlier this year with functionality enabling users to purchase used motorcycles 100% online with cash.

The Shop by Payment search function — a first for motorcycle listing services — is designed to connect dealers with buyers faster, spend less time negotiating with prospects and generate more financing opportunities. This feature also gives cash consumers insight into the flexibility of financing and affordable vehicles that could be out of their price range if they were to purchase in-full with cash.

The new feature gives Cycle Trader users the option to filter searches in the Price portion of the site’s search bar by either “Cash” or “Payment.” Then:

Those who select “Cash” will be prompted to enter their minimum and maximum purchase price as usual.
Those who select “Payment” will be asked to indicate their preferred minimum and maximum monthly payments.
Once a buyer selects his or her preferred payment, he or she will be shown a dynamic monthly payment for each vehicle listed on the search results page as well as on each vehicle detail page, making it easy to compare estimated monthly payments from bike to bike.

All Cycle Trader listings with a price automatically qualify for the “Shop by Payment” feature. Monthly payment estimates displayed in the search results and vehicle detail pages are based on a standard 60-month loan term and a fixed interest rate of 5.99% APR.

“Continually, our market research indicates buyer intenders are interested in understanding not only the cash asking price of new and used motorcycles for sale but also what their monthly payments would be if they pursued financing their purchase online,” said Troy Snyder, vice president of digital retailing for Trader Interactive, the parent company of Cycle Trader. “Shop by Payment provides that visibility in a way that has never before been available to buyers who plan to finance their motorcycle purchases, opens the door for cash buyers to explore financing options and will help move these consumers through the purchase funnel faster with transparent monthly cost estimates.”

For more information, email [email protected] or call (853) 575-7277.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.